This week saw new brands giving everyday beauty essentials design-minded upgrades, including Kleaner, which is reinventing the makeup brush, making it easier to clean, and Original Heir, which aims to bring luxury to the humble hairbrush. Elsewhere, fragrance and fashion collided, as Ouai and Heaven Mayhem collaborated on amulet necklaces designed to hold perfume. Younger consumers remained in the spotlight with Claire’s and Loops Beauty teaming up on a playful face and eye mask collection. Featuring launches from Elemis, Saltair, and Le Prunier, here’s what caught our editorial team’s attention this week.

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